The Genius of Pinterest’s Copyright Dodge

Image sharing site Pinterest, with its kind-of-crazy, wild west copyright policy, is a great example of how, for some startups, it’s best to shoot first and ask questions later. Under the “safe harbor” provision of the Digital Millenium Copyright Act, Pinterest isn’t really responsible for all the copyright-violating content that users post to Pinterest. The site has a system for flagging content that does, which puts Pinterest in compliance with the law and, at least in theory, on the side of rights holders.

But why, for example, has Pinterest failed to implement a straightforward system for recording the rights status of images its users post, as Flickr has? The answer is simple: By resolving the rights on an image after the fact, Pinterest creates a frictionless mechanism for sharing. Which is precisely why the site has taken off. 

Spend a few minutes using Pinterest, and in particular its bookmarklet, and you’ll recognize the work of some seriously talented UX designers. The sort who understand that what you leave out is just as important as what you put in. Funny thing is, Pinterest’s dodge on copyright is a part of that excellent UX.

A lot of what goes on Pinterest that’s a violation of copyright is probably OK in the eyes of many whose images are being appropriated. After all, because Pinterest includes a link back to the source of a piece of content, it’s already fifth in driving referral traffic to websites, and it’s even better at driving traffic to retailers. That traffic is a sort of in-kind payment to most sites for the use of their images, and it’s inarguable that Pinterest is a new use of that content that publishers probably couldn’t capture on their own. Whereas assigning rights to images wouldn’t just impede sharing on Pinterest — it might cause it to implode. The Internet masses aren’t suddenly going to become experts on fair use.

So while Pinterest is admitting on its own blog that it has a problem with copyright, the most likely outcome of this saga is not a Grooveshark-like end to Pinterest, but an admission by many publishers that they simply don’t care what anyone does with their images, as long as it helps drive users back to their sites.

 Follow @Mims or get in touch

<!–
E-mail
Print
Favorite
Share

facebook
twitter

–>

Article source: http://feeds.technologyreview.com/click.phdo?i=20da2969fd4379c4aa7818e89706eb18

You can leave a response, or trackback from your own site.

3 Responses to “The Genius of Pinterest’s Copyright Dodge”

  1. I love what you guys tend to be up too. This kind of clever work and
    coverage! Keep up the wonderful works guys I’ve included you
    guys to blogroll.

  2. Wonderful work! That is the type of information that are meant to be shared across the net.
    Shame on the search engines for not positioning this submit higher!
    Come on over and consult with my website . Thanks =)

  3. Betsey says:

    Hi there! This is kind of off topic but I need some advice from
    an established blog. Is it difficult to set up
    your own blog? I’m not very techincal but I can figure
    things out pretty fast. I’m thinking about making my own but I’m
    not sure where to start. Do you have any tips or suggestions?
    Thank you

Leave a Reply

Powered by WordPress | Designed by: wordpress themes free | Find Free WordPress Themes and find best wordpress themes at wordpress 4 themes.